Late last week, during Microsoft's annual Xbox Games Showcase, the company revealed its long-rumored handheld, a partnership with ASUS and its ROG brand for the Xbox ROG Ally, a handheld that will seemingly let you play everything, including PlayStation games that have been released on PC via Steam.
As first spotted on Reddit, insider eXtas1s has revealed that pre-orders for Microsoft's first foray into the handheld market will begin as early as August, with October being eyed as a launch month.
When it comes to cost, this is where things start to get interesting. The ROG Xbox Ally, which will boast 16GB of memory, 512GB of storage, along with AMD's Ryzen Z2 A chip will be €599.
However, for the Ally X, which will have AMD's Ryzen AI Z2 Extreme, plus 24GB of memory and 1TB of storage will reportedly be … €899.
That's a rather steep price for a handheld, though bear in mind that the price almost assuredly accounts for VAT, meaning the United States price, if these prices are true, will be lower, though it will obviously scale with local and state taxes.
Either way, it does present a rather interesting scenario, given just how much fuss was made about the Switch 2 price. Then again, the Switch 2 hasn't had any problems selling out, so perhaps Microsoft will see the same thing in a few months.

ROG Xbox Ally X
- Brand
- Xbox / ROG
- Operating System
- Windows 11 Home
- Processor
- AMD Ryzen AI Z2 Extreme Processor
- Display
- 7” IPS, 500 nits, 16:9, 120Hz refresh rate, FreeSync Premium, Corning Gorilla Glass Victus + DXC Anti-Reflection
- Resolution
- FHD 1080p
- Original Release Date
- 2025
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